Inspirational Quotes & Sayings by Phil Knight

Find the ultimate collection of quotes by co-founder and chairman emeritus of Nike Phil Knight who also served as chairman and CEO of the company.

Phil Knight  Business QuotesI’VE ALWAYS BELIEVED THAT BUSINESSES SHOULD BE GOOD CITIZENS

  • I’ve always believed that businesses should be good citizens
  • There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success.
  • Marketing knits the whole organization together
  • I’m in the shoe business. Look at these things. They’re called Tigers. I faked out the company. I’m the US distributor. Come with me.
  • A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

Phil Knight Quotes on NikeNIKE IS A MARKETING-ORIENTED COMPANY, AND THE PRODUCT IS OUR MOST IMPORTANT MARKETING TOOL

  • Now we understand that the most important thing we do is market the product. We’ve come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.
  • Nike is a marketing-oriented company, and the product is our most important marketing tool
  • We wanted Nike to be the world’s best sports and fitness company. Once you say that, you have a focus. You don’t end up making wing tips or sponsoring the next Rolling Stones world tour.

Phil Knight Motivational QuotesI AM A MAN WHO HAS ALWAYS NEEDED HEROES

  • I am a man who has always needed heroes
  • I’m Phil Knight, and I don’t believe in advertising.
  • I don’t consider myself enigmatic, but I don’t spend a lot of time thinking about my public persona.
  • In periods of stress and grief, not only does your mind do funny things, you say things that surprise you
  • Make history or be a part of it
  • It’s not enough to do good things. You have to let people know what you’re doing.
  • You can’t explain much in 60 seconds, but when you show Michael Jordan, you don’t have to. It’s that simple.
  • If you want to spend time saying this is cool, you’re going to get your ass kicked.
  • There is no shoe school, so where do you recruit people for a company that develops and markets running shoes? The running track… We and the consumer were one and the same.
  • Access to play should be a kid’s inalienable right.
  • The way to stay ahead was through product innovation. We happened to be great at it.
  • While technology is still important, the consumer has to lead innovation
  • We have to innovate for a specific reason, and that reason comes from the market. Otherwise, we’ll end up making museum pieces.
  • My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what’s good for the shareholders and for the company.
  • You’ve got to worry about what’s coming up to stay ahead of the curve
  • Perception can be changed.
  • It is possible to tell a customer “no”, and have the customer thank you for doing it.
  • You only have to succeed the last time.
  • We used to think that everything started in the lab. Now we realize that everything spins off the consumer.

Phil Knight Famous QuotesMAKE HISTORY OR BE A PART OF IT.

  • Perception can be changed
  • There comes a time in every life when the past recedes and the future opens. It’s that moment when you turn to face the unknown. Some will turn back to what they already know. Some will walk straight ahead into uncertainty. I can’t tell you which one is right. But I can tell you which one is more fun.
  • Play by the rules, but be ferocious.
  • It’s alright to be Goliath but always act like David.
  • Dream audaciously. Have the courage to fail forward. Act with urgency.
  • Meeting sports athletes that are the best in the world is a thrill to this day.
  • Sports is like rock ‘n’ roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.
  • Dare to take chances, lest you leave your talent buried in the ground.
  • We used to think that everything started in the lab. Now we realize that everything spins off the consumer.
  • The trouble in America is not that we are making too many mistakes, but that we are making too few.
  • It is possible to tell a customer “no”, and have the customer thank you for doing it
  • Make history or be a part of it.
  • You can’t explain much in 60 seconds, but when you show Michael Jordan, you don’t have to. It’s that simple.
  • My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what’s good for the shareholders and for the company.
  • Up until the time I was 14 years old, I was sure that I was going to be a big-league baseball player. But that dream came to a rude awakening when I got cut from my high school baseball team.
  • Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs.
  • I truly believe the American consumer doesn’t want to buy products made under abusive conditions.
  • I still get real nervous when I go in front of more than two people.
  • It doesn’t matter how many people you offend, as long as you’re getting your message to your consumers. I say to those people who do not want to offend anybody: You are going to have a very, very difficult time having meaningful advertising.